Pay Per Click – Effective Advertising
You need to get your brand on top of search results and not only when you are really into digital marketing. If you prefer offline and do fair trades, shows, displays, expos, personal presentations, meetings or print/other media advertising, you need to be visible in search engines. It is because search connects offline and online world. It is search people do when seeing your advert, it is search people do when they forgot your brand name and even it helps them when they want to return to your website later or from another device. Read more about the importance of having top positions in search results in this advice article.
To display on the top of search results, you can start with PPC. It is a paid form of advertising which gets you to top of Google within minutes from starting the campaign. PPC stands for Pay Per Click and it means that you are paying to Google in the moment the visitor clicks on your advertisement and enters your website.